Brief

Develop the Back to College digital campaign for Target. Ensure the tie to product is fun and useful.

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Solution

Pioneer Target’s first Facebook experience, going directly to where the college student audience already lives and allowing the brand fans and advocates to lead the conversations. The experience provided a tool for designing your dorm room based on your personality, create and share product wish lists, get inspired by featured styles and products, and tips for surviving college student life as a whole. Piloted integration of mobile into the campaign and core Facebook experience.

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Phases

Strategy, IA, concepting, design & copy, digital production build.

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Deliverables

Online ads, complete Facebook experience build, mobile application.

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Press

https://www.adweek.com/news/advertising-branding/social-marketing-dos-and-donts-90566