Brief

Nike’s European Championships campaign inspired young footballers with a call to arms; Take it to the Next Level. Our digital brief: use digital channels to bring the call to action to life.

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Solution

Activate the football obsessed target audience by providing them state of the art coaching techniques and training tools. A mobile app with advanced training aids and multi-lingual instructional videos with the ability to measure and compare performance stats online, created the most comprehensive and innovative cross-platform digital training program to date. Blurring the lines of product, branding, marketing, viral and social the digital campaign achieved activation on a global scale while touching individual fans.

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Phases

Strategy, IA, concepting, design & copy, digital build production.

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Deliverables

Digital experience across key digital channels: podcasts, emails, web, mobile.