Brief

Create something powerful to garner attention of the climate change issue—highlighting that the time for action is now. Drive to Greenpeace’s “Energy Revolution Scenario”, a detailed document that demonstrates how to achieve sustainable energy policy.

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Solution
Leverage a man with unique power to inspire hope and belief, and in our power to affect change: JFK. By writing a speech that JFK might have made if he was alive today, using a talented voice over artist, and leveraging post production CGI techniques we created a film that evokes memories our past inspirational leaders and our ability as mankind to make change.

The film was released on YouTube 6 days prior to the USA presidential elections and leveraged by climate change pioneers.

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Phases

Strategy, concepting, copy, digital film production.

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Deliverables

Digital film.