Brief

Create a campaign that sits across all the adidas categories: sport performance, Originals, and style sub-brands. This campaign would be their biggest global campaign ever to date

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Solution

A campaign that showcases adidas’ distinctive presence in sports, cultures, and lifestyles fusing the worlds of sport, music and fashion. Partner with award winning director to create a timeless piece that is relatable and emotionally charged, that only the adidas brand can create. Develop global and localized executions across print, retail, digital, and PR to ensure the roll out of the campaign is cohesive and emotionally charged.